Multi-channel retail - keys to success

The maturation of Multichannel Commerce
Retailers are increasingly aware of the benefits of multi-channel distribution. Brand value in multiple points of contact Building has been proven to drive loyalty and interaction among consumers. With trends showing clearly the Internet as a building block for pre-purchase research, the brick and mortar brands can not afford to take a wait and see approach with respect to the main multi-channel offerings.
Three essential improvements to be performed flawlessly to have a true multi-channel integration:
• In-store kiosks combine
Take advantage of e-commerce store in a store solves fundamental stock situations, provides a new channel for up / cross selling, and maximize profitability per square meter.
• in-store pickup

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