A big tip I can give you that read my short synopsis today, learn how to become a podcaster success and watch your bottom line fly to the sky!
Over the past decade, the Internet has created many new media marketing technologies. Publishing and distributing ezine success straight to the more pronounced practices search engine optimization.
As television and radio broadcaster / marketing consultant, I had the sincere pleasure to understand how radio and television marketing methods for businesses and individuals to get the word out of their potential audience.
Our weekly online radio, Talk Radio Net was very well received among listeners and advertisers. I guess I always knew that in time, the speeds of connectivity and portable handheld devices will ultimately allow a more broad audience.
The day has finally arrived!
Although, we began using our online talk radio format years ago, we are now able to sweeten the pie by allowing our listeners to almost effortlessly download our show (information and entertainment) right into the iPod and iRiver devices. Now our audience can listen where ever and whenever "they" like. Plus, as an added-value benefit to us and our valuable advertisers, we can track every hit (listener) around the clock for about the cost of a cup of coffee! We make all this happen by deploying one of today's best emerging audio/blogging technologies popularly referred to as, "PodCasting".
PodCast Marketing: *Anyone Can Do This!
First, What is Podcasting?
Podcasting is a term that manifested as a fresh way to describe the technology used to push (share) audio content from web sites down to consumers (clients) of that content, who usually listen to it on an iPod (hence the term "pod") or any other type of .mp3 player (iRiver) at their command, convenience and control.
Podcasting is somewhat similar to the concept of time shifted video software and devices like TiVo, which let you watch what you want exactly when you want by simply recording and storing video, except that podcasting is used primarily for audio to date. (Universal deployment of video is more likely just around the corner.) With this said, I should explain, however, that this technology easy to use emerging can be used to push (roll) of any kind of files such as photos (pictures) , software updates, video and / or text.
PodCasting uses an XML-based technology called RSS (Real Simple Syndication). Content publishers (podcasters) describe new content in an RSS XML file which includes dates, titles, descriptions and links to specific files. Mp3. The file "automatically" generated is designated as an RSS feed. Dave Winer is widely regarded as the creator of a pioneer in RSS and XML application environment. Component to make work with RSS is PodCasting "enclosures" (remember that term), an element supported by RSS 2.0.
As a consumer or end user, you simply launch a "aggregator" (remember that word, too) as a software program iPodder MTV Adam Curry on your local computer, which lets you easily subscribe to RSS feeds. Programs like Adam either programmatically or by a random design, download the RSS files, and check to see if new content is available. If new content exists, the audio files are automatically downloaded and placed in a folder (your choice) on your hard drive or directly routed to your mp3 player.
I used an asterisk as noted above to make this very honest and often painful-to-some disclaimer. When I stated that "Anyone Can Do This", I should more accurately state, "Anyone that properly learns (from a real professional) and activates their own PodCast process can reap the significant harvest of BIGGER numbers by creating and nurturing their own emerging community. As an online business owner this is HUGE and required! This marketing solution can not only make you financially solvent, it can even make you a "STAR"!
Fitting The PodCast Magic Into Your Arsenal
Here now is a list of things to do to prepare yourself for your first PodCast presentation.
1. Research The PodCast Element
Learn precisely what PodCasting is all about and how it works. I recommend visiting http://www.google.com and typing, "PodCast Radio" into the search field.
2. Physically Search Out Only The True Professionals
Create a list of those PodCasters that undeniably know exactly what they are doing. Align your yourself with only the best. From this list, call them on the phone and pick their brain(s). If you cannot locate an actual telephonic point of contact, I strongly urge you to wipe them from your list. You want to do business with those that believe in "touching" their market with more intimacy and one-to-one personalization rather than just an email. Remember, you are looking for a friend. A mentor. Not necessarily someone to take your money and be off. A solid partnership (friendship) is your objective here.
3. Discover Your Passion
What passion do you share with others? What true value will your audience glean from you? Who is your target audience? Understand your "WHY"!
4. Develop Your Plan & Work Your Process
What do you need to learn? What do you need to do? What specific date will you be ready? Who will provide you with the support you will need to fulfill your plan. What equipment is required?
5. Make Your Podcast Happen!
As you roll out your "new-to-you" adventure, don't expect total perfection on day one. Be kind to yourself and know that you will evolve. We all started from square one. You should have heard my first radio air check from my first radio gig in Bakersfield, California. I sounded just like a bumbling knucklehead. :-) Enough practice and desire can make you near perfect, but do be fair with you and give yourself time to grow.
Listen to other Pro-PodCasters. Listen to your local radio stations. Read books and articles like this one on a daily basis. (I do it everyday!)
6. Finally... No Excuses!
If you "really" want to crank up the heat on your marketing efforts, than PodCasting will give you the significant marketing advantage.
Know this...
Others will talk about it, but never make their move.
You, on the other hand, will except no feeble excuses and get working on your very first PodCast right away! (At the very least, be sure to move PodCasting up near the top of "TO-DO" list!
In closing today...
I have illustrated only a fraction of what you must know before you go piling into your PodCast endeavor full steam ahead. Be sure to identify and experiment with all angles of marketing when it comes to producing an on-going, money-generating PodCast production for all the world to hear and take notice!
