In a Word, Yes!
Newsletters gives us a tool for collecting the email addresses of targeted visitors with the intent of turning them into paying customers.
Utilizing this tool also gives us the means by which we can remain in contact with an additional valued resource,"The Previous Customer."
If You want to keep customers, A Newsletter is a must.
If you do not have a newsletter, you have no way to follow up with your customers pay, or in this case, every potential customer. Someone who has bought from you once are very likely to buy again. You do not want to run the risk of losing that person because you do not have a follow-up methods in place. A Newsletter.
Standards for publishing your newsletter is usually once a week. You may want to publish bi-weekly. If you find something of value that your customers may have an interest in, you do not have to stand on ceremony, you can tell them at will. The frequency of your publication would actually be determined by your marketing niche. Who and What is your marketing.
Your topic will be determined by your area of expertise. If your knowledge is limited, you may have to do some research to keep your customer information, there is a shortage of pre-written articles, on any topic, you may be looking for. With Article Directories, such as this one, which abound the Internet, your search will be easy.
Of course you can always do research and write articles yourself, based on what you've learned. You also might want to consider subscribing to the site Private Label Content. You will have access to pre-written articles are available to write back
Your newsletter should not be "The Great American Novel." (:-) Frankly if it's too long, your reader may lose interest before they finished reading it. Sometimes a brief announcement about the New Product or Service will be enough. Next time an article 400 to 500 short words will do the trick. It will really depend on what you are trying to convey to your readers.
You must also be consistent. With thousands of available newsletters. You will want to avoid your newsletter mistaken for spam. Announce your publication in the subject line and do not forget to personalize by entering the name of the front of your customers. Address them by their first name in the body of the message whenever and wherever possible. Personalization can not be emphasized enough. This function is available in most autoresponders.
To limit spam complaint or report reminds readers that they agree to receive emails from you, etc. Again, most autoresponders provide this functionality without you having to do anything, other than put your message in for the shipments.
You'll brand your newsletter. It will speak loud and clear about your business and will become a tool for building relationships with your customers. No other tool has this capability. Give your newsletter time and attention it deserves and will reward you more More than one more.
