Web site traffic increased and income is always the goal of all internet marketing strategies. At the end of the day, you create a website so people can visit and you can get the desired results. You can do this by selling products or services and this could be your own or to other companies. But if there is no traffic there will be no sales, which means no profit. When we say the traffic does not mean that just about anyone visiting the Internet but the targeted traffic that consists of visitors who will buy your product or use your services.
Of course there are many ways or methods to bring traffic to your site, but we will see only those that have proven successful. In all, you can use three internet marketing strategies to get targeted traffic to your website and they are:
Pay-Per-Click/PPC: This is the perfect plan if you have a marketing or advertising budget. Pay-per-click campaigns offered by google or yahoo do not need you to spend too much money but it all depends on how effectively you can choose the right keywords for your ad. In the campaign Pay-per-click, you must create an ad that is relevant to your product or service and place a bid on the keywords you select. So the main concern is the keyword. You should do some research to find the right keywords and also understand how each of the keywords associated with your product or service offering and how they can really drive traffic. If you have a website that sells travel tours, you can use keywords such as trekking and hiking, honeymoon packages. If visitors are looking for travel and tour companies to see your ad with the right keywords then it will definitely click on it and you will have to pay for each click.
Link Building: The second method effectively bring traffic to your site is through link building. Link popularity strategies can be free and also paid. In the paid methods, you will either pay a membership fee for filing a link your website to various directories, and ezines. This can prove to be costly if you approach a vendor too much. To reduce costs, you need only approach ezines, which has a higher page rank and where there are more than 500 visitors per day or more than 500 members. Method of linking for free on the other hand requires a lot of harsh words and you will have to find them. Again remember, do not just go around putting your website link in almost every directory. Relevancy is important then the approach that only directories or ezines, which has a product or service as one of their parts. There are lots of ezines where you can even submit articles optimized with free links. Ezines may have thousands of the article but in the long run will help to create visibility.
Organic Search Engine Optimization: Third and one of the most effective methods to increase web traffic is search engine optimization or organic SEO. Organic SEO is basically a method by which you can optimize your web pages so you can start with a decent ranking by search engines, and then work your way up. With increasing rank, as well as web traffic. This is a long process but it is quite effective. You can search optimized website only when you use a strong and relevant content on your website. Content should not only be attractive but will also informative and keyword rich. If you sell services then provide as much information as possible without making the page too long. Again, try to keep the content in 500-700 words a page. More than that, people will begin to lose interest. Nothing really has time to read so much. People come to your website to find a solution and therefore you should focus more on providing solutions through good navigation, great content and subtle information.
Once you have applied the three methods, your work doesn’t end. You need to also monitor if your website is getting the relevant website traffic or not. There are times when you may get only 40% of the relevant traffic and the 60% are visitors who came to your website out of curiosity or by accident. You can have a form on your website that visitors can fill so that you will get to understand their psychology.
Web optimization techniques are pretty complicated but anyone dedicated and willing and able to invest time to learn them can acheive a certain level of expertize. Certain competitive keywords will require professional help. If your site is a business and your budget allows you to do so, It is suggested you hire a professional SEO expert as doing it yourself will be extremely time consuming and may not even lead to noticeable outcomes.
Moe Tamani is a senior search engine optimization expert and copywriter for SEO 1 Services based in dallas,Texas.
