Overview
Reciprocal linking is an effective way to drive targeted traffic topic, linked to your website. By increasing the amount of sites that pass a vote in your web page through the use of a backlink, the most important Google is going to judge your website, which over time will result in higher Search Engine Result Pages (SERP).
What we will focus on what is to identify link exchange partners have links that are worth your time and effort. When looking for link exchange partners, you want to look at multiple factors to ensure that you receive a quality link exchange that allows a vote to be passed back to your web page. Intense development will consider three factors that qualifies the link as a good exchange:
1. Passing a vote
2. Passing traffic
3. Passing PageRank
1. Passing a Vote
This factor is more virtual than materialistic since it would mostly be based on your personal opinion. The quality of voice transmitted to your web page consists of several pointers that you have to ask yourself:
• Is it your information websites? Does it provide a quantity of quality content? Stick to websites that offer unique content that provides additional information and is relevant to your topic websites.
• How long the site being in existence? At this site being in existence long enough to build to be considered an authority site?
• How many outbound links do not have the links page?
Web pages that have less than 50 outbound links are still considered effective enough to talk to. See this: A search engine will provide (eg) 100 points on every page of outgoing links. If you have an outgoing link it will get full value vote. If you have 50 outbound links to other sites, you vote count is only 2 points. Web pages with a limited amount of outbound links are favorable.
The placement of the link: Is the link partner to bid for your link in a paragraph of related keywords / informative text? This way, your outgoing link do not follow the usual pattern of webs link exchange, including overtime could become devalued the search engines? The surrounding text strengthens your keywords and links could provide additional boost to the relevance of keywords.
2. Passing Traffic
Serves well for targeted traffic and high volume that could convert into customers. Several times, the position of the link is what it takes to get more traffic on the site. The proper way to determine the hotspot, where visitors want most often is, checking the site eyetracker
3. PageRank passing
PageRank (PR) rating system is the quality of the Google site. The bar runs from 1 to 10 and the closer to 10 you can get the most valuable of the exchange. In the past, the Page Rank was the main point of many webmasters and search engine marketing. Page Rank has overtime become less important in the algorithm of Google overall, and now it determines the range of search engines to spider / bots return to the site to speed up the indexing of new content.
